Nickelodeon Press Releases
Season 1 Finale of Nickelodeon's Hit Animated Adventure Series, The Legend of Korra, Premieres Saturday, June 23, at 11:00 am (ET/PT) with an Hour-Long TV Event

Nicktoons to Showcase Special Two-Week Event Featuring Exclusive Commentary from Series Creators Beginning July 9

June 18, 2012 -- In the first half of The Legend of Korra Season 1, Book 1 finale, "Skeletons in the Closest," premiering at 11 a.m. (ET/PT) on Nickelodeon, Korra goes undercover as the war between benders and non-benders intensifies. In episode two, "Endgame," Korra faces the Equalists' mysterious leader, Amon, as the war in Republic City comes to a head.

After the finale, The Legend of Korra fans can learn more about the mythology and creation of this franchise by tuning into the Nicktoons' "Korra: Making of a Legend" special event from July 9 - July 20 during which all twelve episodes from Season 1, Book 1 will air weekdays at 9:00 p.m. (ET/PT). Each "creators cut" episode offers insight into the creation of the stunning imagery, mythology and storyline where series creators and executive producers, Michael Dante DiMartino and Bryan Konietzko, provide commentary.

The Legend of Korra follows the adventures of the next Avatar - a passionate, rebellious and fearless teenage girl from the Southern Water Tribe named Korra who continually challenges and bucks tradition on her quest to become a fully realized Avatar in a world where benders are under attack.
Dark Horse's "Avatar: The Last Airbender" Tops New York Times Bestsellers

June 18, 2012 -- In an amazing show of demand for Dark Horse's latest graphic novel, Avatar: The Last Airbender - The Promise Part 2 soared to the top of the BookScan charts and the New York Times bestseller list last week.

Written by Gene Luen Yang, author of the National Book Award–nominated "American Born Chinese", Avatar: The Last Airbender - The Promise Part 2 follows the Airbender television series and ties directly to the brand-new smash-hit television series The Legend of Korra.

Ever since the conclusion of Avatar: The Last Airbender, millions of fans have been hungry for more -- and it's finally here! The Promise rejoins Aang and friends for exciting new adventures, beginning with a face-off against the Fire Nation that threatens to throw the world into another war, testing all of Aang's powers and ingenuity.

Avatar: The Last Airbender - The Promise Parts 1 and 2 are must-have additions for any Airbender fan! This is the latest release in an ongoing partnership between Nickelodeon and Dark Horse to bring you the very best in Airbender books.

About Dark Horse: Founded in 1986 by Mike Richardson, Dark Horse Comics has proven to be a solid example of how integrity and innovation can help broaden a unique storytelling medium and establish a small, homegrown company as an industry giant. The company is known for the progressive and creator-friendly atmosphere it provides for writers and artists. In addition to publishing comics from top talent such as Frank Miller, Mike Mignola, Neil Gaiman, Brian Wood, Gerard Way, Felicia Day, and Guillermo del Toro, and comics legends such as Will Eisner, Neal Adams, and Jim Steranko, Dark Horse has developed its own successful properties, including The Mask, Ghost, Timecop, and SpyBoy. Its successful line of comics and products based on popular properties includes Star Wars, Mass Effect, Buffy the Vampire Slayer, Aliens, Conan, Emily the Strange, Tim Burton's Tragic Toys for Girls and Boys, Serenity, and Domo. Today Dark Horse Comics is the largest independent comic book publisher in the US and is recognized as one of the world's leading publishers of both creator-owned content and licensed comics material.

About Nickelodeon Consumer Products: Nickelodeon Consumer Products manages the world's number-one TV-based licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
Debut of Nickelodeon's The Legend of Korra Draws 4.5 Million Viewers, Ranks as Basic Cable's Number-One Kids' Show and the Top Animated Series for the Week

NEW YORK, April 17, 2012 -- Nickelodeon's highly anticipated premiere of The Legend of Korra (Saturday, April 14, 11a.m. ET/PT), scored a strong 4.5 million total viewers, ranking as basic cable's number-one kids' show and top animated program for the week with total viewers. The series, which continues the mythology of the beloved animated franchise Avatar: The Last Airbender, also posted double and triple-digit increases across all kid and tween demos, averaging a 5.7/1.2 million K6-11 (+36%), 6.3/1.3 million T9-14 (+125%) and 5.5/1.9 million K2-11 (+17%). The Legend of Korra also ranks as the network's most-watched animated series premiere in three years.

This past February, Nickelodeon created "Korra Nation," an online program for The Legend of Korra superfans clamoring for details and new fans just discovering the property. There was a 750% increase in daily social chatter over the first seven weeks since launch, and the series peaked at 2.2 million mentions on March 24, earning more chatter than the season premiere of Mad Men, according to SocialRadar. The first episode of the series was featured on iTunes, Xbox, Playstation, Amazon, VOD and Vudu in advance of its on-air premiere, and was downloaded and streamed more than 500,000 times. The Legend of Korra has been the number-one kids' TV season for the past 10 days, and has been in the top ten TV season list on all of iTunes.

The Legend of Korra takes place 70 years after the events of Avatar: The Last Airbender and follows the next Avatar -- a girl named Korra who is from the Southern Water Tribe. With three of the four elements under her belt (Earth, Water and Fire), Korra seeks to master Air. Her quest leads her to Republic City, the modern "Avatar" world that is a virtual melting pot where benders and non-benders from all nations live and thrive. Korra quickly discovers that the metropolis is plagued by crime as well as a growing anti-bending revolution that threatens to rip the city apart. Under the tutelage of Aang's son, Tenzin, Korra begins her airbending training while dealing with the dangers at large. The Legend of Korra will air regularly on Saturdays at 11:00 a.m. (ET/PT) on Nickelodeon.

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Nickelodeon's "The Legend of Korra" to Premiere on Saturday, April 14, at 11:00 AM (ET/PT)

New Highly Anticipated Animated Adventure is from Creators of the Hit Series Avatar: The Last Airbender

BURBANK, March 15, 2012 -- The mythology of the beloved animated franchise from Avatar: The Last Airbender creators, Michael Dante DiMartino and Bryan Konietzko, continues with the Nickelodeon premiere of The Legend of Korra on Saturday, April 14, at 11:00 AM (ET/PT), with a one-hour television event featuring back-to-back episodes. The all-new series centers around a new Avatar named Korra, a 17-year-old headstrong and rebellious girl who continually challenges and bucks tradition on her quest to become a fully realized Avatar in a world where benders are under attack. The Legend of Korra will air regularly on Saturdays at 11:00 a.m. (ET/PT) on Nickelodeon.

"Mike and Bryan created an incredibly layered world with the animated Avatar franchise -- rich with mythology and artistry," said Brown Johnson, President, Animation, Nickelodeon and MTVN Kids and Family Group. "The Legend of Korra takes their vision even further, into a more modern world led by a new Avatar who is a fearless and spirited teenage girl."

The Legend of Korra takes place 70 years after the events of Avatar: The Last Airbender and follows the next Avatar after Aang -- a girl named Korra (Janet Varney) who is from the Southern Water Tribe. With three of the four elements under her belt (Earth, Water and Fire), Korra seeks to master Air. Her quest leads her to Republic City, the modern "Avatar" world that is a virtual melting pot where benders and non-benders from all nations live and thrive. Korra quickly discovers that the metropolis is plagued by crime as well as a growing anti-bending revolution that threatens to rip the city apart. Under the tutelage of Aang's son, Tenzin (J.K. Simmons), Korra begins her airbending training while dealing with the dangers at large.

In the premiere episode, "Welcome to Republic City," Korra leaves the safety of her home and travels to bustling Republic City to begin her airbending training. Once there, she is shocked to find a big city full of dangers, including criminal bending gangs and a vocal anti-bending revolution. In episode two, "A Leaf in the Wind," Korra is living with her airbending teacher Tenzin on Air Temple Island. Frustrated with her inability to master airbending, she turns her attentions to Republic City's famous Pro-bending Arena. There she befriends two brothers, Mako (David Faustino) and Bolin (P.J. Byrne), who compete in professional bending matches. Korra is immediately drawn to Pro-bending's dynamic fighting style.

The Legend of Korra cast includes Janet Varney (Dinner and a Movie) as Korra, David Faustino (Married... with Children) as Mako, P.J. Byrne (Horrible Bosses) as Bolin, J.K. Simmons (The Closer) as Tenzin, Steve Blum (Cowboy Bebop) as Amon, Lance Henriksen (Aliens) as The Lieutenant, Mindy Sterling (Austin Powers: International Man of Mystery) as Chief Lin Beifong, Daniel Dae Kim (Hawaii Five-0) as Hiroshi Sato, Seychelle Gabriel (Falling Skies) as Asami Sato and Eva Marie Saint (Superman Returns) as Katara. The series is co-created and executive produced by Michael DiMartino and Bryan Konietzko, co-creators of the Emmy Award-winning Avatar: The Last Airbender. Joaquim Dos Santos is co-executive producer.

Starting today, fans can work to unlock an exclusive sneak peek of The Legend of Korra premiere at korranation.com. Beginning April 1, fans may log on to nick.com for an interactive experience and introduction to Republic City. Show information, fun facts, micro games and additional new content make up this "Welcome to Republic City" online experience. Also leading up to the television series premiere, Xbox users will have the opportunity to download the first episode and trailer for free and purchase episodes from Avatar: The Last Airbender. The first The Legend of Korra episode will be available on VOD. In conjunction with the series premiere, Nick's mobile channel NIMO, will have a live simulcast of the first two episodes.

Launched in February 2005, Avatar: The Last Airbender aired for three seasons on Nickelodeon and was consistently ranked among the top five animated properties on television among boys 2-11 and 6-11. Avatar: The Last Airbender was the inspiration for the Paramount Pictures and Nickelodeon Movies live-action epic adventure, The Last Airbender. In 2007, the series was nominated for an Emmy Award in the category of Outstanding Animated Program and took home the Emmy for Outstanding Individual Achievement in Animation. In 2008, Avatar: The Last Airbender won a Peabody Award.

An award-winning filmmaker, DiMartino was a director at Film Roman for six years, working on the prime-time animated series King of the Hill, Family Guy and Mission Hill. During his tenure there, DiMartino animated and directed the short animated film Atomic Love, which has gone on to screen at festivals across the country including Sundance and the Los Angeles Film Festival. It also aired as part of the Nicktoons Animation Festival.

Konietzko began his career in animation as a character designer at Film Roman for Fox's prime-time series, Family Guy. He soon moved to the post of assistant director for two more Film Roman shows, Mission Hill and King of the Hill, working beside animation director DiMartino. Konietzko then became a storyboard artist and later an art director for the Nickelodeon animated series Invader Zim.

The Legend of Korra is being produced at the Nickelodeon Animation Studios in Burbank, Calif.
Nickelodeon Unveils Plans at Annual Upfront for More than 650 New Episodes Across Every Genre

Announcements Include Premiere Date for Highly Anticipated The Legend of Korra; Original TV Movies; a SpongeBob SquarePants Stop-Motion Christmas Special; a Raving Rabbids series; and Development Projects for UK Pop Sensation One Direction, Hit-maker Dan Schneider and iCarly star Jennette McCurdy

NEW YORK, March 14, 2012 -- Nickelodeon, at its annual upfront presentation held today at Jazz at Lincoln Center, unveiled plans for an unprecedented 650 new episodes --the top-ranked network's most ever-- of both brand-new content and returning hits, as well announcing premiere details for the highly anticipated animated series The Legend of Korra; a stop-motion SpongeBob SquarePants Christmas special; original primetime TV movies; casting for the new Nick at Nite series Hollywood Heights (formerly Reach for a Star); an original animated series based on the Raving Rabbids video games; and new projects with UK pop sensation One Direction, iCarly/Victorious show creator Dan Schneider and iCarly star Jennette McCurdy.

The presentation was punctuated with appearances by Nick Cannon, Keke Palmer, One Direction and musical performances by Nick's own Big Time Rush and How to Rock's Cymphonique Miller and Gravity 5, making their live-performance debut. Nick's newest star, Rachel Crow of The X Factor fame, capped the evening with a performance of Cee Lo Green's "Forget You." The evening also featured an exclusive look at a previsualization (3D storyboard) of Paramount Pictures' highly anticipated live-action Ninja Turtles feature, presented by producer Michael Bay. The feature film will bow in 2013, following this year's fall TV premiere of the brand-new CG-animated TMNT series on Nickelodeon.

"Kids have a ferocious appetite for new content and it is our intention to serve them more, innovative work than ever before," said Cyma Zarghami, President of Viacom's Nickelodeon Group. "We are tapping into new sources and proven hit-makers to maintain our position as the top entertainment brand for kids and families."

Details of Nickelodeon's new content slate include:

ANIMATION:

Nickelodeon, the top producer of television animation in the US, will roll out a new roster of over 300 new animated episodes in 2012 which includes:

  • New episodes of returning hit series including SpongeBob SquarePants, T.U.F.F. Puppy, Kung Fu Panda: Legends of Awesomeness, The Penguins of Madagascar, The Fairly OddParents and The Winx Club.


  • The Legend of Korra, in which the mythology of the beloved animated franchise from Avatar: The Last Airbender creators Michael Dante DiMartino and Bryan Konietzko continues. The series centers around a new Avatar named Korra, a 17-year-old headstrong and rebellious girl who continually challenges and bucks tradition on her quest to become a fully realized Avatar in a world where benders are under attack. The half-hour series will debut on Saturday, April 14, at 11:00 a.m. (all times ET/PT), as part of Nickelodeon's Saturday morning block (8AM-Noon), which has been the number-one destination for Kids 2-11 for 12 consecutive years and currently delivers more than three million total viewers each week. The Legend of Korra will air regularly on Saturday at 11:00 a.m.


  • Raving Rabbids, which will join the net's animation line-up in spring 2013, brings to television the hysterical physical comedy that has become so popular in Ubisoft's Raving Rabbids video games. Nickelodeon has secured global broadcast rights for 26 new CG episodes of Raving Rabbids, which will be produced by Ubisoft.


  • Monsters vs. Aliens, the all-new animated television series marking the third partnership between Nickelodeon and DreamWorks Animation. Green-lit for 26 episodes and based on the popular characters from the 2009 blockbuster hit feature film ($383 million worldwide gross); the new series will continue to follow the funny escapades of the beloved, well-meaning monsters.


  • Robot & Monster, which will also be hitting Nickelodeon's air for a 26-episode run for the 2012-2013 season. Created by Josh Sternin, Jeff Ventimilia and Dave Pressler, this CG-animated buddy comedy is set in a unique world where gangs of Howling Cyber Monkeys roam the streets at night, everybody loves bacon, and robots and monsters live side by side, but typically don't get along.


  • It's A SpongeBob Christmas! - Nickelodeon's first full-length stop-motion animated special is inspired by the classic Rankin/Bass (Rudolf the Red-Nosed Reindeer, Santa Claus is Comin' to Town) specials, and the popular SpongeBob song released in 2009, "Don't Be a Jerk, It's Christmas," written by Tom Kenny (voice of SpongeBob) and Andy Paley. In "It's A SpongeBob Christmas!," Plankton vows to get his Christmas wish --the Krabby Patty formula-- by turning everyone in Bikini Bottom bad by feeding them his special jerktonium-laced fruitcake. The special features John Goodman as Santa Claus, and will air in December 2012.


  • Seven new animation pilots picked up for the 2012-2013 season, including four pilots helmed by hit-maker Butch Hartman (The Fairly OddParents, T.U.F.F. Puppy).


LIVE ACTION:

As part of the overall 650 new episodes the network is rolling out this year, Nickelodeon's live-action slate will include:

  • More new episodes of hit live-action hit series-- iCarly, Victorious, Big Time Rush and Supah Ninjas.


  • A 26-episode pick-up of Marvin, Marvin, an original new series starring internet sensation Lucas Cruikshank (AKA Fred). Executive Produced by Jeff Bushell and The Collective, the half-hour comedy follows the exploits of Marvin, an alien teen, living with a human family, while trying to fit into life on earth.


  • The third installment of the hit Fred movies -- Fred Goes to Camp, as well as a pick-up of 28 additional 11-minute episodes of FRED: THE SHOW.


  • A development project for UK pop sensation One Direction, who will next collaborate with Nick when they perform live at Nickelodeon's 2012 Kids' Choice Awards in Los Angeles on March 31.


  • Rags, amusic-infused modern-day fairy tale debuting this spring. The two-hour original TV movie centers on Charlie Prince (Max Schneider), an orphan living with his acerbic and unloving stepfather and spoiled stepbrothers, whose dream of being a singer might come true once he meets pop star Kadee Worth (KeKe Palmer). Rags is executive produced by Nick Cannon, directed by Billy Woodruff (Beauty Shop, Honey) and features original music by Rodney Jerkins and choreography by Rosero McCoy (America's Best Dance Crew).


  • A Fairly Odd Christmas, a sequel to 2011's hit live-action TV movie, A Fairly OddMovie: Grow Up Timmy Turner, which will bow this holiday season. The original TV movie follows the exploits of Timmy Turner (Drake Bell), and his well meaning fairy godparents, as he tries to save Christmas, but first he's got to get himself off the naughty list.


  • Figure it Out, a contemporary revival of the hit '90s family friendly game show. The show, which begins production in Los Angeles this April, will launch later this year with 40 brand-new episodes. Figure It Out features a panel of celebrities trying to guess kid contestants' unique talents and skills by asking 'yes' or 'no' questions while being bombarded by messy visual and tactile clues.


  • Casting for the new Nick at Nite series Hollywood Heights (previously titled Reach for a Star), a daily scripted series based on the wildly popular Televisa telenovela, Alcanzar Una Estrella. The 80 one-hour episodes currently in production will star Brittany Underwood, Melissa Ordway, Cody Longo Anthony and Justin Wilczynski. Hollywood Heights is a co-production with Televisa and is being produced by Sony Television and will debut in primetime on Nick at Nite in June.


Nickelodeon President Zarghami also highlighted several live-action projects currently in development, including pilots for Nick at Nite with Scott Baio (Daddy's Home); Wendell & Vinnie, a comedy about a goofball uncle (Jerry Trainor from iCarly) who becomes the guardian to his conservative 12-year old genius nephew; and a new Nickelodeon series from hit-maker Dan Schneider that will star Jennette McCurdy from iCarly; and a series starring The X Factor sensation Rachel Crow.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
Nickelodeon Greenlights New Series From the Creators of the Animated Television Hit Avatar: The Last Airbender

Series Creators Michael DiMartino and Bryan Konietzko Bring Fans a New Adventure in the Avatar World, The Legend of Korra

BURBANK, July 21, 2010 -- Nickelodeon, the number one producer of television animation in the world, has greenlit a new series from the creators of the hit animated TV show Avatar: The Last Airbender, it was announced today by Brown Johnson, President, Animation, Nickelodeon and MTVN Kids and Family Group. The new series The Legend of Korra (working title), from creators Michael DiMartino and Bryan Konietzko, will premiere on Nickelodeon in 2011, continuing the evolution of the animated franchise and its mythology. The original series was the inspiration for the Paramount Pictures and Nickelodeon Movies live-action epic adventure, The Last Airbender, which has already grossed more than $115 million at the box office to date.

"Mike and Bryan have imagined a compelling new story inspired by the Airbender mythology that they so brilliantly crafted when the TV series began," Johnson said. "This new avatar is not only a girl, but also hot-headed, independent and ready to take on the world."

The Legend of Korra takes place 70 years after the events of Avatar: The Last Airbender and follows the adventures of the Avatar after Aang - a passionate, rebellious, and fearless teenaged girl from the Southern Water Tribe named Korra. With three of the four elements under her belt (Earth, Water, and Fire), Korra seeks to master the final element, Air. Her quest leads her to the epicenter of the modern "Avatar" world, Republic City - a metropolis that is fueled by steampunk technology. It is a virtual melting pot where benders and non-benders from all nations live and thrive. However, Korra discovers that Republic City is plagued by crime as well as a growing anti-bending revolution that threatens to rip it apart. Under the tutelage of Aang's son, Tenzin, Korra begins her airbending training while dealing with the dangers at large.

Launched in February 2005, Avatar aired for three seasons on Nickelodeon and was ranked among the top five animated properties on television among boys, 2-11 and 6-11 (2005/2006). During this time, the series reached a total of 21.7 million total viewers (persons 2+), including 8.8 million kids 2-11 and 6.3 million kids 6-11*. Currently, Avatar: The Last Airbender is the number one program on Nicktoons among tweens. (Source: *Nielsen Cume Data - July 2008, Live + 7 day, 6 min. qualifier.)

Avatar: The Last Airbender was created and executive produced by Michael DiMartino and Bryan Konietzko.

An award-winning filmmaker, DiMartino was a director at Film Roman for six years, working on the prime-time animated series King of the Hill, Family Guy and Mission Hill. During his tenure there, DiMartino animated and directed the short animated film Atomic Love, which has gone on to screen at festivals across the country including Sundance and the Los Angeles Film Festival. It also aired as part of the Nicktoons Network Animation Festival.

Konietzko began his career in animation as a character designer at Film Roman for Fox's prime-time series, Family Guy. He soon moved to the post of assistant director for two more Film Roman shows, Mission Hill and King of the Hill, working beside animation director DiMartino. Konietzko then became a storyboard artist and later an art director for the Nickelodeon animated series Invader Zim.

The new Avatar series will be produced at the Nickelodeon Animation Studios in Burbank, Calif., and is co-executive produced by Joaquim Dos Santos.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
Nickelodeon Unveils New Avatar Multiplayer Online Global Game in September

Gaming Event Continues Momentum Following Highest-Rated Series Performance Ever, the Avatar Season Three Finale

NEW YORK, July 25, 2008 -- Fresh off of its highest-rated performance ever on TV, Nickelodeon will treat Avatar: The Last Airbender fans to a unique experience this September with a brand-new, multiplayer global online game. In the game, Avatar: Legends of the Arena, which will serve as a prequel story to the series, players can create their own Avatar character and test their skills against players from around the globe in several 3D online arenas. Each game level will introduce and unlock new content, challenges, custom character outfits and more on an ongoing basis. The global game will live on a dedicated website http://www.avatarlegends.com and the beta version of the game http://www.tinyurl.com/5j6j6j* will be unveiled at Comic-Con International in San Diego on July 25.

"The launch of this multiplayer online game gives Avatar fans the opportunity to immerse themselves in the storylines during and beyond its tenure on-air," said Jason Root, Senior Vice President of Nick.com. "This property has always had a deep online connection with its audience and the game offers a natural extension of the franchise to keep fans engaged with the property indefinitely."

The global gaming event, which represents Nick.com's first 3D multiplayer online role play game, will take place in 81 markets in ten languages, including: the United States; United Kingdom; Australia; New Zealand; India; Southeast Asia; Canada; Mexico; Argentina; Spain; Italy; France; Korea; Japan; Israel; Holland; Northern Belgium; Germany; Brazil; and Portugal. A total of 77 countries will launch the game on Sept. 15, with the remaining markets launching through the following months (non-domestic territories will vary).

Each 3D online arena within the game will host battles featuring up to four players at a time, but combat isn't the only focus of the experience. Players will also be able to engage in role play, building their characters through training and arena duels. As players advance, they can upgrade their characters, unlock new bending moves, and acquire outfits and other exclusive equipment to make them the envy of others.

The animated series, Avatar: The Last Airbender, has inspired M. Night Shyamalan's "The Last Airbender", a live-action epic adventure from Paramount Pictures and Nickelodeon Movies which will debut in domestic theaters July 2010. Series' creators Michael DiMartino and Bryan Konietzko will serve as executive producers on the film.

This fall, Nicktoons Network will serve as the on-air home for Avatar: The Last Airbender, and will feature a Sept. Avatar event and season three episodes of the series throughout Sept. and Oct. Additionally, Nicktoons will offer fans a chance to get in on the Avatar game, asking them to tune in on Fridays at 6:30 p.m. for episode-specific hints that will unlock exclusive content in Avatar: Legends of the Arena.

Available on DVD July 29, Avatar: The Last Airbender - Book 3: Fire - Volume 4 features the kid hero's return to the Fire Nation to prepare for a final confrontation with Firelord Ozai. Fans will also have a chance to get their game on with Avatar The Last Airbender: Into the Inferno, a new action adventure video game from THQ, in stores this fall.

Launched in February 2005 on Nickelodeon in the US, the epic story of Avatar: The Last Airbender follows the journey of Aang (Zach Tyler Eisen), a 12-year-old boy torn between fulfilling his fate as the long-awaited Avatar and just wanting to be a regular kid. The Avatar season three finale, Sozin's Comet, recently earned the series its highest ratings ever. The previous week's season three new premiere episodes reached a total of 19 million total viewers (P2+). Avatar is a top ranked show on Nickelodeon's international channels, and is number one on Nick in Holland and Germany.

DiMartino and Konietzko serve as executive producers of Avatar: The Last Airbender. DiMartino is an award-winning filmmaker and has worked on the prime-time animated series King of the Hill, Family Guy and Mission Hill. Konietzko was a character designer for Family Guy, assistant director on Mission Hill and King of the Hill and a storyboard artist and art director for Nickelodeon's Invader Zim.
Nickelodeon's Avatar: The Last Airbender Hits All-Time Series High

Season Three Finale, Sozin's Comet, Earns Number-One Spot On TV With Kids And Tweens; Full Week Of New Avatar Episodes Reach 19 Million Total Viewers

NEW YORK, July 22, 2008 -- Nickelodeon's Avatar: The Last Airbender ended its third season with a "b-Aang," scoring the series' highest ratings ever, and earning the number-one spot on broadcast and basic cable television for the week with kids and tweens. The two-hour season-three finale, Sozin's Comet (Sat., July 19, 8 p.m. ET/PT), wrapped up a week of new, half-hour Avatar episodes (Mon-Tues., Thurs.-Fri., 8 p.m. ET/PT), including a one hour TV movie mid-week, Avatar: Boiling Rock (Wed. July 16, 8 p.m. ET/PT).

Ratings highlights for Nick's Avatar week include:
  • The season-three finale, Avatar: Sozin's Comet, was the number-one telecast on broadcast and basic cable television for the week of 7/14/08-7/22/08, averaging 5.6 million total viewers, up +195% over last year's like time period.*


  • Sozin's Comet earned the highest Avatar ratings ever with kids 6-11 and tweens, and triple-digit increases in all kid and tween demos. It averaged an 8.9/1.9 million K6-11 (up +123% over last year's same time period), and a 9.2/2.0 million T9-14 (up +229%).


  • All of the week's new Avatar episodes, including the Saturday finale, reached 19.0 million total viewers combined.**


  • The Wed., July 16, episode, Avatar: Boiling Rock (8 p.m. ET/PT), drew 4.0 million total viewers and averaged a 6.9/1.4 million K6-11 (up +86% over last year), and a 7.1/1.5 million viewers T9-14 (up +122%).


  • On average, the week-long Avatar premieres earned a 7.6/1.7 million T9-14 (up +130% over the same week in 2007); a 7.3/1.5 million K6-11 (up +83%); and 4.6 million total viewers.*


  • The new Avatar online Game of the Week on http://www.nick.com, "Rise of the Phoenix King", generated almost 815,000 game plays (7/17-7/20/08) and in just three days, became the number-two online game for the week.****


  • During the week of premiere episodes, Avatar became the number-one message board on Nick.com.


In Sozin's Comet, Aang faces an epic battle against the Firelord, coming to terms with his destiny. Launched in February 2005, the epic story of Avatar: The Last Airbender follows the journey of Aang, a boy torn between fulfilling his fate as the long-awaited Avatar and just wanting to be a regular kid.

The animated series has inspired the 2010 live-action epic adventure, M. Night Shyamalan's "The Last Airbender", from Paramount Pictures and Nickelodeon Movies. Avatar television series creators, Michael DiMartino and Bryan Konietzko, will serve as executive producers.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the numberone-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B)

Sources: * NMR, 7/19/08 and 7/14-7/22/08; ** NMR NPower, P2+ reach, 7/14-7/20/08; *** NMR, 7/16/08; and **** Omniture SiteCatalyst,
7/14-7/20/08)
Nickelodeon's Avatar: The Last Airbender Kicks Off Action-Packed Week of Premieres Beginning Monday, July 14, Culminating with Stunning Two-Hour TV Movie "Sozin's Comet" Saturday, July 19

Showdown Between Aang and Firelord Ozai Reveals the Final Fate of the Four Nations

NEW YORK, June 30, 2008 -- After Aang's unsuccessful attack against the fierce Firelord Ozai during the Day of Black Sun, he will finally face his mortal enemy and seal his destiny in a riveting, two-hour Avatar television movie premiering Saturday, July 19 from 8:00 to 10:00 p.m. (ET/PT) on Nickelodeon. "Sozin's Comet" is the culmination of a week of new episodes, which will begin to roll out on Monday, July 14 at 8:00 p.m. (ET/PT) and conclude with Aang's ultimate battle.

"Since its premiere, Avatar's captivating storylines and compelling characters have kept fans on the edge of their seats," said Brown Johnson, President, Animation, Nickelodeon and MTVN Kids and Family Group. "The remainder of Book Three is full of surprises and plot twists, and we're excited to be bringing fans the event they've been waiting for -- the final face-off between Aang and the Firelord."

The Avatar premiere week kicks off with "Western Air Temple" on Monday, July 14 after the Avatar and the gang flee from the failed invasion of the Fire Nation. Reeling from defeat and having left so many behind, the group hides in the Western Air Temple to devise a new plan. They are displeased to find someone unexpected when they arrive, even though they are in need of assistance.

Book Three culminates with a two-hour movie, "Sozin's Comet," on Saturday, July 19 when Aang's struggle with firebending becomes urgent as he learns he must confront the Fire Lord earlier than planned. Aang prepares mentally and physically for the attack as the comet nears, but when he finally faces the Firelord, will he have the heart take his life?

The remaining 10 episodes of Book Three will roll out in one action-packed week:

Monday, July 14 at 8:00 p.m. -- "The Western Air Temple"

Tuesday, July 15 at 8:00 p.m. -- "The Firebending Masters"

Wednesday, July 16 at 8:00 p.m. -- "The Boiling Rock" (hour-long special)

Thursday, July 17 at 8:00 p.m. -- "The Southern Raiders"

Friday, July 18 at 8:00 p.m. -- "The Ember Island Players"

Saturday, July 19 at 8:00 p.m. -- "Sozin's Comet" (two-hour movie)

Launched in February 2005, Avatar aired the first half of its third season in 4Q07 and reached over 7 million total monthly viewers (persons 2+), including 3.3 million kids 2-11, 2.4 million kids 6-11 and 2.1 million tweens 9-14*. Avatar was one of the top 5 animated-series on all of TV among boys 9-14 in 4Q07. Among boys 2-11 and boys 6-11, the series was one of the top 10 animated-series on all of TV in 4Q07. (Source: *NMR, November 2007 Cume).

The hit animated television series Avatar has inspired the live-action epic adventure "M. Night Shyamalan's The Last Airbender" from Paramount Pictures and Nickelodeon Movies, which will arrive in theaters July 2010. Series creators Michael DiMartino and Bryan Konietzko will serve as executive producers.

A dedicated Avatar site will feature the new Game of the Week "Rise of the Phoenix" where Aang goes one-on-one with the Phoenix King, an Avatar game Tournament for Avatar gamers to go head-to-head, polls, trivia challenges, fun facts, as well as additional exclusive content.

Viewers can catch up on Aang's epic journey by tuning into Nicktoons Network for mini marathons of Avatar each day beginning Monday, July 14 through Saturday, July 19 at 2:00 p.m. The series will roll out in succession, starting on Monday with the series premiere and will culminate with a Nicktoons Network encore of the two-hour TV movie, "Sozin's Comet," on Sunday, July 20 at 5:00 p.m. ET.

Available on DVD July 29, Avatar: The Last Airbender - Book 3: Fire - Volume 4 sees the kid heroes return to the Fire Nation to prepare for their final confrontation with Firelord Ozai. They soon discover that the Firelord has plans of his own. Featuring the spectacular four-part conclusion, the DVD also includes audio commentary from the series' creators, cast and crew, as well as an exclusive mini comic book.

The epic story of Avatar: The Last Airbender follows the journey of Aang (Zach Tyler Eisen), a young boy torn between fulfilling his fate as the long-awaited Avatar and just wanting to be a regular kid. Aang is called upon to lead the fight against the vicious Fire Nation to restore balance in his war-torn world. Aided by a protective teenage Waterbender named Katara (Mae Whitman) and her bull-headed warrior brother Sokka (Jack DeSena), Aang proceeds on a perilous journey to save the world while sometimes shaking off his heavy responsibilities so that he can enjoy being a kid.

Avatar: The Last Airbender was created by Michael DiMartino and Bryan Konietzko who also serve as executive producers. The series is produced at the Nickelodeon Animation Studios in Burbank, Calif.
Aang Is Ready to Strike Down the Fire Nation on the Darkest Day of the Year in Avatar's 'Day of Black Sun' Premiering Friday, Nov. 30 on Nickelodeon

Avatar Fan and Tennis Pro Serena Williams and WWE Wrestler Mick Foley Guest Star in Avatar: The Last Airbender's Hour-Long TV Movie

BURBANK, Nov. 14, 2007 -- Nickelodeon's hit series Avatar: The Last Airbender invades television screens with a new one-hour TV movie "Day of Black Sun" on Friday, Nov. 30 from 8 to 9 p.m. (ET/PT). The epic third season of the series from creators Mike DiMartino and Bryan Konietzko continues as Aang and his rag-tag crew launch their massive attack on the Fire Nation during the solar eclipse. This special television event features the guest voices of Avatar fan and tennis pro Serena Williams as Ming (Uncle Iroh's guard) and WWE wrestler Mick Foley as The Boulder.

In "Day of Black Sun," Aang's army is unlike any force seen before, with fleets of Waterbenders and a battalion of Earthbenders (including The Boulder, one of the best-known fighters) working together to pull off one of the most bizarre and ingenious invasion plans ever imagined. With Sokka, Katara and Toph at his side, Aang is determined to fulfill his destiny as the Avatar. He and the gang hunt down the evil Fire Lord for the ultimate showdown while the solar eclipse temporarily hinders the Fire Nation's powers. But the question remains; is the Fire Lord ready for Aang?

"The tension has heightened in this third season of Avatar, and fans will be on the edge of their seats," said Marjorie Cohn, Executive Vice President of Original Programming and Development, Nickelodeon Television. "An hour- long TV movie allows us the opportunity to further develop character arcs, advance the overall story and still provide the action fans love. We know they won't be disappointed."

In support of the television event, Nick.com/blacksun will feature a message board, embedded video player, link to Avatar games, collectibles, downloads, plus a sneak peek of the hour-long movie. On Monday, Nov. 19, the Avatar Game Tournament will begin, offering fans a chance to play their favorite Avatar games to boost their team's overall high score and win Nickpoints and digital prizes in the process. Additionally, a new Game of the Week, "Avatar: Black Sun Siege," will begin on Thursday, Nov. 29 where players can control squadrons of Earth and Water Nation soldiers, led by favorite Avatar characters, in a battle against the marauding Fire Nation.

Since its launch, Avatar has developed a fervent fan base, and not just with kids. The unique attributes of the show -- epic storytelling, Asian influence and film quality graphics -- have generated one of the most passionate fan bases in Nickelodeon's history. Avatar fans have built their own unique fan sites full of original fiction, storyline proposals, artwork, comics, message boards, blogs and more, all based on the property.

Fans are responsive on Nick.com as well, where the message boards hold two out of the top five spots this year on the site this year. Avatar games are also among the most popular on the site, garnering a total of 70 million game plays year to date, a 15% increase versus a year ago. The Avatar show page has generated 12 million visits, ranking within the top five properties on Nick.com. On TurboNick, the network's video broadband player, the property has generated more than 34 million streams year-to-date. On Nicktropolis, Nickelodeon's virtual world, the six rooms within the Avatar environment combined have generated 17.5 million visits-to-date (Source: Omniture Sitecatalyst).

Launched in February 2005, Avatar: The Last Airbender, currently in its third season, is ranked among the top 10 properties on all of television among boys 2-11 and boys 6-11 (4Q07) and No. 4 on all of television with Boys 9-14 in 4Q07. This season, the series has reached a total of 11.4 million total viewers (persons 2+), including 5.3 million kids 2-11, 3.6 million kids 6-11 and 3.5 million Tweens 9-14. Avatar is currently syndicated to more than 105 countries around the world and is one of Nickelodeon's top rated programs across broadcast and cable in multiple markets. The series is currently ranked No. 1 on Nick in Germany, Indonesia, Belgium and Colombia.

The epic story of Avatar: The Last Airbender follows the journey of Aang (Zach Tyler Eisen), a young boy torn between fulfilling his fate as the long- awaited Avatar and just wanting to be a regular kid. Aang is called upon to lead the fight against the vicious Fire Nation to restore balance in his war- torn world. Aided by a protective teenage Waterbender named Katara (Mae Whitman) and her bull-headed warrior brother Sokka (Jack DeSena), Aang proceeds on a perilous journey to save the world while sometimes shaking off his heavy responsibilities so that he can enjoy being a kid.

Avatar: The Last Airbender was created by Michael DiMartino and Bryan Konietzko who also serve as executive producers. The series is produced at the Nickelodeon Animation Studios in Burbank, California.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
Nickelodeon's Avatar Returns to Restore Peace to The Four Corners of the World and Prepares to Face Off With the Fire Nation Once and for All

Highly Anticipated Third Season of Avatar: The Last Airbender Premieres Friday, September 21 at 8:30 P.M.

LOS ANGELES, Sept. 5, 2007 -- The Avatar finally awakens after his life-threatening battle at Ba Sing Se to find that he has a full head of hair and a burning desire to finally defeat the Firelord. The epic third season of Nickelodeon's hit series from creator's Mike DiMartino and Bryan Konietzko, Avatar: The Last Airbender, will premiere Friday, September 21 at 8:30 p.m. (ET/PT). In support of this premiere, Nicktoons Networks will air mini marathons of Avatar seasons one and two from Monday, September 17 at 2:00 p.m. (ET) through Thursday, September 20. New episodes of Avatar: The Last Airbender will continue to premiere with new episodes in its regular timeslot on Fridays at 8:30 p.m. (ET/PT) on Nickelodeon.

"Fans on Nickelodeon's message boards and countless Avatar online fan sites have been clamoring for the third season to begin since the second season finale," said Marjorie Cohn, Executive Vice President of Original Programming and Development, Nickelodeon Television. "We're excited that season three is finally here and it delivers great character moments, exciting action and resolves the story arc which has captivated us since the series debuted. It's sure to be the best season yet, and we are confident fans will agree."

In the season three premiere of Avatar, "The Awakening," Aang wakes up to find himself aboard a captured Fire Nation ship after sustaining serious injuries at the end of season two. Katara, Sokka, and their father are with him and they recount the events that led the four to the ship and how they plan to attack the Fire Nation. Aang struggles to fight his own instincts to face the Firelord before he is ready, but ultimately accepts that he needs time to heal and regain his strength. Meanwhile, Zuko is dealing with his own issues as he journeys home for first time in three years, fearing his father will reject him once again.

On Tuesday, September 11, timed to coincide with the exciting season three debut, Nickelodeon Home Entertainment and Paramount Home Entertainment will release Avatar: The Last Airbender: The Complete Book 2 Collection. The deluxe box-set features all 20 Book 2: Earth chapters along with a bonus disc full of exclusive material including an interview with M. Night Shyamalan. The bonus disc also includes an exclusive animated graphic novel, plus three original shorts and a martial arts featurette.

"Watching Avatar has become a family event in my house - my daughters absolutely love the show and they are the ones who initially told me about it, so we are looking forward to how the story develops in season three," said M. Night Shyamalan. "Once I saw the amazing world that Mike and Bryan created, I knew it would make a great feature film."

Also leading up to the premiere, Nickelodeon will offer video shorts of Avatar, including clips, sneak peeks, recaps of season two, as well as instant replays of episodes after its on-air premiere, all on TurboNick, the network's broadband video service on www.nick.com. Additionally, short form Avatar content will be available on Nickelodeon Mobile on various wireless carriers as of September. After the launch of season three, fans may log on to play two new Avatar-themed offerings in Nick's Game of The Week section: "The Day of the Black Sun" beginning November 15, and "Clash of the Benders" on November 29. Also post-premiere, Avatar episodes will stream on Video-on-Demand and will be available for paid download to purchase on Nickelodeon's direct to video distribution partner platforms each week after the episode premieres on Friday nights.

The third season of Avatar follows Aang and his band of heroes during their latest attempt to save the world now that Ba Sing Se has fallen. The group heads to the Fire Nation to face the Firelord on his home turf, but the clock works against them as they travel from one Fire Nation town to another. They plan to strike before the day of black sun (an eclipse) that will cause the Fire Nation to lose their powers and leave them in their most vulnerable state. Meanwhile, Aang faces new challenges and is reluctant to master bending fire, the most difficult element he has yet to learn.

Launched in February 2005, Avatar is currently in its third season and is ranked among the top 10 animated properties on commercial television among boys 2-11 and boys 6-11 (1Q07). The series reaches a total of 18.4 million total viewers (persons 2+), including 8.9 million kids 2-11 and 5.8 million kids 6-11*. In 4Q06, Avatar was the highest-rated animated program on all TV (including broadcast nets and all cable nets) with Boys 9-14. (Source: *Nielsen CUME Data - May 2007)

The epic story of Avatar: The Last Airbender follows the journey of Aang (Zach Tyler Eisen), a young boy torn between fulfilling his fate as the long- awaited Avatar and just wanting to be a regular kid. Aang is called upon to lead the fight against the vicious Fire Nation to restore balance in his war- torn world. Aided by a protective teenage Waterbender named Katara (Mae Whitman) and her bull-headed warrior brother Sokka (Jack DeSena), Aang proceeds on a perilous journey to save the world while sometimes shaking off his heavy responsibilities so that he can enjoy being a kid.

Avatar: The Last Airbender was created by Michael DiMartino and Bryan Konietzko who also serve as executive producers. As an award-winning filmmaker, DiMartino has been a director at Film Roman for six years, working on the prime-time animated series King of the Hill, Family Guy and Mission Hill. During his tenure there, DiMartino animated and directed the short animated film Atomic Love, which has gone on to screen at festivals across the country including Sundance and the Los Angeles Film Festival. It also aired as part of the Nicktoons Network Animation Festival on Nicktoons Network.

Konietzko began his career in animation as a character designer at Film Roman for Fox's prime-time series, Family Guy. He soon moved to the post of assistant director for two more Film Roman shows, Mission Hill and King of the Hill, working beside animation director DiMartino. Konietzko then became a storyboard artist and later an art director for the Nickelodeon animated series Invader Zim.

Avatar: The Last Airbender is produced at the Nickelodeon Animation Studios in Burbank, California.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
Nickelodeon Unveils Brand New Avatar Contest Online in February

Avatar: 'Escape from the Spirit World' Game Launches Online February 3 Taking Viewers Behind-the-Scenes with Animated Comic Book and New, Super Deformed Short from Avatar Creators.

NEW YORK, January 23, 2007 -- This February, Nickelodeon offers fans a truly multiplatform experience complete with brand new content and back stories from the networks hit animated comedy/adventure series, Avatar: The Last Airbender. The new content, in the form of an animated online comic book from Avatar creators Michael DiMartino and Bryan Konietzko, will be revealed within a four-week online gaming event called Avatar: Escape from the Spirit World, beginning February 3, 2007 on a dedicated website, avatarescape.com.

To help them move forward in the game, players can tune into Nickelodeon on Saturday mornings in February, from 10 a.m. to 12 noon ET/PT, and gather cheat codes that unlock the next level. During the final week of the event, on February 24, a special cheat code will be announced on-air which will unlock a special brand new Avatar short online, entitled "School Time Shipping." Produced in the "super deformed" style of animation, which uses a style similar to caricature, this brand new short form content offers Avatar fans an opportunity to see their favorite characters in a whole new way.

Players can participate in the Avatar: Escape from the Spirit World game by logging onto avatarescape.com, where they will be whisked away in a magical journey with Aang as he travels through the Spirit World to reconnect with past Avatars in order to save the Avatar lineage. Upon entering "the spirit world," players will be required to complete four missions in the form of puzzles and online games. Each level of the game represents one of the four elements featured in Avatar. Successful completion of each level unlocks a new chapter in the four-part Avatar animated online comic book. When the fourth level is completed, players will "pass through" to the spirit world where they will find a bonus game and the conclusion of the Avatar online comic book. Fans can also download the animated online comic book to their video mp3 player and take it on-the-go.

The Escape from the Spirit World game will also be supported with an on-air promotional sweepstakes (in the U.S. only) featuring new winners each weekend over the four weeks of the event period, producing a total of 50 winners. Fans can visit www.avatarescape.com to enter to win one of 50 "Four Nations" prize packs loaded with Avatar toys, books, a DVD, a videogame and trading cards. The winning names will be featured on-air on Nickelodeon during Saturday mornings from 10 to 12 noon ET/PT, beginning February 10. Partners supporting the sweepstakes include Mattel, Paramount, Simon & Schuster, Tokyopop, THQ, Upper Deck and Lego.

Nickelodeon will air promotional spots throughout February to support the sweepstakes. Cross channel promotion for the gaming event will also take place on Nicktoons Network and NicktoonsNetwork.com.

The Escape from the Spirit World event will take place in several territories including the United States, United Kingdom, Netherlands, Germany and France. Roll out dates for non-domestic territories will vary.